Scott Dawson Advertising, the Burnley-based events and marketing agency, are celebrating the end of events season as their busiest ever year for large scale event management across Lancashire. Recent highlights include bringing Martin Kemp to Accrington and East 17 to Great Harwood, in what has been an action-packed event calendar for 2024.
People have visited town centres in their tens of thousands to celebrate together and get tills ringing as they shop and dine locally, with Scott Dawson managing events as diverse as the Accrington Food Festival, Nelson Food Festival, Accrington Soapbox Challenge, plus Christmas Lights Switch On events in Accrington featuring huge star Martin Kemp, and Nelson Lights Switch On featuring star DJ TeeDee. Three special run up to Christmas markets and events in Great Harwood ended with a big stage extravaganza featuring East 17. Scott Dawson have also provided marketing, social media and promotion for The Great British Rhythm and Blues Festival in Colne, and the iMEP Music Festival in Accrington featuring Grammy winning artist Jess Glynne.
Murray Dawson, founder and Managing Director of Scott Dawson Advertising, commented: “I’m really proud of all our team, we have pulled all the stops out this year and delivered some incredible events with record breaking turnout.
“We are unique in that we are turnkey operators, with all services and resources in house. When we’re contracted to an event, we handle everything from initial planning, concepts, budgeting, sourcing entertainment, security, health and safety, social media, promotion and PR right through to implementation and managing the event on the day and afterwards, including full reports on the event. Social media reach for the year is into the millions.
“We always get excellent feedback and have gone from strength to strength on events, we always create something spectacular and help people make memories – and get tills ringing as we always encourage people to #ShopLocal and eat locally, to give the whole economy a boost, not just the event. It’s a great feeling!”
Crucially, the events are always safely run and well managed, giving a great visitor experience even when town centres are packed. The local police force commented after the last event in Great Harwood, “It was great to see so many of you at the Great Harwood Christmas event this afternoon. It was great to be able to meet and talk to so many of you about the issues that matter to you.
“It was also fantastic to see such a family-friendly event and very little antisocial behaviour. Well done to all the organisers. We did reunite some small children to their parents whilst East 17 were performing but other than that it was a quiet, enjoyable afternoon where we were able to engage with many of you at a terrific event.”
Suzanne Haworth of Great Harwood Rovers, who was part of the High Street Accelerator Fund panel who commissioned the Great Harwood events, added: “Can I just say a massive thank-you to all of you from myself personally and on behalf of the club. You are all fantastic at what you do, your attention to detail is amazing and most of all your dedication is a credit to you all.
“You are the ultimate professionals. Saturday was possibly one of the best days I have spent in Great Harwood, I was so proud of the club, the children and most of all of the community spirit and our town.”
Murray Dawson concluded, “Feedback like this is so good to hear and makes all the hard work worthwhile. The SDA team always go above and beyond to deliver. We can’t wait to see what next year’s event calendar brings, and how we can make events even bigger and more spectacular year on year, to keep our high streets buzzing!”
Scott Dawson Advertising are a full service marketing agency based in Burnley. They have over 30 years experience in marketing, with all of the services on offer in-house, so their highly skilled marketing professionals deliver the highest standard of work to each of their clients, from concept to completion. You can see more here: www.scottdawson.co.uk
