Local florist Going Dutch is the first business that has signed up to help attract more visitors and shoppers to Nelson town centre.

The Chelsea Gold Medal winners, based on Manchester Road, were filmed in their shop last week and their video can now be seen on the dedicated You Tube channel, ‘Nelson Shops and events’.

“We are delighted Going Dutch are fully engaging with this exciting promotion,” commented Lara Oddie, Oddie’s Bakery. “As part of the promotional package they will also be featured in a leaflet that will be distributed to over 25,000 homes and businesses in the Nelson area.”

Nelson Town Team appointed Scott Dawson Advertising to run the promotional scheme to encourage people in to the town centre.  Towards the end of the four month campaign in September there will be a food festival, with stalls offering a choice of English and Continental foods, as well as Asian delicacies.

Peter Boast from Going Dutch, added: “It was great fun being filmed for the promotional video. I was a little nervous at first as I hadn’t done anything like it before, but the cameraman certainly put me at ease. I’m really pleased with the result and would encourage any other Nelson businesses to take up the opportunity to advertise their business in this innovative way.”

All shopkeepers are being asked to take part in the four-month promotional campaign and there will be opportunities for their businesses to feature in the promotional leaflet as well as in their own promotional videos.

Shops outlets or business wishing to be involved in the campaign, please contact Sue Lawson on 01282 426846