This week SDA met a local hero as part of our Accrington Stanley marketing campaign.

David “Bumble” Lloyd, Accrington-born ex-cricketer and Sky Sports pundit, is on the board at Accrington Stanley and met up with SDA’s Murray and Alison this week to discuss how he could lend his star power to our community campaign to encourage Accrington to get behind Stanley.

He said: “It’s dead easy to follow Manchester United, Manchester City, Arsenal or whoever but this is our town, this is our club and we need our community, our schools, our youngsters to come along and watch us play.

“We’ve lost the last few games and that’s what happens sometimes in sport – sometimes you lose. But we need that support to keep us going.”

Bumble, who was in Accy to watch his team’s clash against York City – his wife’s favourite club – was a great sport and let us take a few snaps of him to give this week’s Stanley promo efforts an extra push.

Bumble meets SDA

As a thank you we treated him to one of our famous SDA pads!

Bumble meets SDA

It’s pies all round at SDA this week after we pipped thousands of football fans to the post to win a box of free pies at Accrington Stanley Football Club.

Clayton Park Bakery, based in Clayton-le-Moors, Accrington, appealed to crowds to tweet a picture of themselves enjoying one of the company’s pies at Accrington Stanley home clash against former manager John Coleman’s Rochdale side.

As the official supplier to the football club, the bakery sells hundreds of pies at every home match.

Murray Dawson, managing director of SDA, tweeted what was later chosen as the winning picture – of a friend’s son tucking into a Clayton Park steak and kidney pie – from our company Twitter account @ScottDawsonAd.

Murray said: “As a marketing agency we’re well aware of the benefits of social networking to boost your profile so this is a fantastic way for Clayton Park Bakery to get their name out there and interact with customers. We’re delighted to be chosen and look forward to getting stuck in to our free pies!”

Steff Sulinski from Scott Dawson went to collect the pies from the bakery this week.

Brian Ashworth from Clayton Park Bakery said: “We supply pies to a range of different clubs across all division, including those in the Premiership, but we feel it’s especially important to support Accrington Stanley as they’re a local club and the partnership helps us to put something back into the community of Accrington.”

The pie’s the limit

Our PR team has got autumn off to a flying start promoting an aircraft display client whose trip to China generated TV audiences of more than 119m in one day – that’s 11 times the number of people who tuned in to Downton Abbey’s series premiere last week!

Yakovlevs’ managing director Jez Hopkinson took his team of ex-RAF pilots and their Russian airbirds to Shenyang in China, close to the North Korean border, to perform displays for a captive audience.

The response to their airborne antics was overwhelming – they were mobbed by excited fans and given police escorts for their own safety. Their displays were televised over the course of four days and it’s estimated that a mind-boggling quarter of a billion viewers watched them perform – in a single day they clocked up more than 119m viewers which smashed records for the TV channel and left Downton Abbey’s 9m opening night viewers in the shade!

SDA’s PR team got to work spreading the word across all UK media, sending out images and video to promote the incredible success of the trip and generate widespread coverage online and offline.

To speak to SDA about your PR campaign, email alison@scottdawson.co.uk or call 01282 426846.

Air display team flying high with SDA support