SDA kickstarted a community campaign to encourage Accrington football fans to support their local club.
We had a busy week working with Accrington Stanley, organising two school visits for players and sending promotional girls into the town centre ahead of Saturday’s match.
Our community campaign began with visits to St Mary’s RC Primary School in Clayton and Peel Park Primary School in Accrington, where players Michael Liddle, James Gray, Dean Winnard, George Miller and Luke Clark were given the star treatment by football-mad youngsters.
Community campaign kickstarts Stanley support
As well as having a kick around in the playground, signing autographs and posing for pictures with children, players did a question and answer session in junior and infant assemblies at Peel Park, giving pupils an insight into their training regimes, match preparation and predictions for their forthcoming home match.
Community campaign kickstarts Stanley support
SDA designed and produced a personalised flyer for both schools offering free entry to every pupil and £5 entry for accompanying adults for Saturday’s game against Aldershot Town – and the club’s newest fans were treated to a winning performance as Stanley triumphed with a 1-0 victory.
Sharon Ogden, sports coordinator at Peel Park, said: “Grass roots sport should begin with your local team and if the children are lucky enough to get to know the players in person they’re bound to develop a real affinity with the club in later years.
“Most of them have never been to a proper football match so it’s a great opportunity for them. Plus, the more we can get them interested in sports the more of a positive impact it has on them from a health perspective too.”
Our Stanley promo girls Faye and Katie spread the word in the town centre, handing out flyers, filming interviews with fans and generally drumming up support for the afternoon’s match.
Community campaign kickstarts Stanley support
To speak to SDA about your marketing campaign, including flyers, PR, video and promotional activity, call 01282 426846 or email info@scottdawson.co.uk