Category Archives: events

Scott Dawson Advertising wrap up event season in their most successful year ever

Scott Dawson Advertising, the Burnley-based events and marketing agency, are celebrating the end of events season as their busiest ever year for large scale event management across Lancashire. Recent highlights include bringing Martin Kemp to Accrington and East 17 to Great Harwood, in what has been an action-packed event calendar for 2024.

People have visited town centres in their tens of thousands to celebrate together and get tills ringing as they shop and dine locally, with Scott Dawson managing events as diverse as the Accrington Food Festival, Nelson Food Festival, Accrington Soapbox Challenge, plus Christmas Lights Switch On events in Accrington featuring huge star Martin Kemp, and Nelson Lights Switch On featuring star DJ TeeDee. Three special run up to Christmas markets and events in Great Harwood ended with a big stage extravaganza featuring East 17. Scott Dawson have also provided marketing, social media and promotion for The Great British Rhythm and Blues Festival in Colne, and the iMEP Music Festival in Accrington featuring Grammy winning artist Jess Glynne.

Murray Dawson, founder and Managing Director of Scott Dawson Advertising, commented: “I’m really proud of all our team, we have pulled all the stops out this year and delivered some incredible events with record breaking turnout.

“We are unique in that we are turnkey operators, with all services and resources in house. When we’re contracted to an event, we handle everything from initial planning, concepts, budgeting, sourcing entertainment, security, health and safety, social media, promotion and PR right through to implementation and managing the event on the day and afterwards, including full reports on the event. Social media reach for the year is into the millions.

“We always get excellent feedback and have gone from strength to strength on events, we always create something spectacular and help people make memories – and get tills ringing as we always encourage people to #ShopLocal and eat locally, to give the whole economy a boost, not just the event. It’s a great feeling!”

Crucially, the events are always safely run and well managed, giving a great visitor experience even when town centres are packed. The local police force commented after the last event in Great Harwood, “It was great to see so many of you at the Great Harwood Christmas event this afternoon. It was great to be able to meet and talk to so many of you about the issues that matter to you.

“It was also fantastic to see such a family-friendly event and very little antisocial behaviour. Well done to all the organisers. We did reunite some small children to their parents whilst East 17 were performing but other than that it was a quiet, enjoyable afternoon where we were able to engage with many of you at a terrific event.”

Suzanne Haworth of Great Harwood Rovers, who was part of the High Street Accelerator Fund panel who commissioned the Great Harwood events, added: “Can I just say a massive thank-you to all of you from myself personally and on behalf of the club. You are all fantastic at what you do, your attention to detail is amazing and most of all your dedication is a credit to you all. 

“You are the ultimate professionals. Saturday was possibly one of the best days I have spent in Great Harwood, I was so proud of the club, the children and most of all of the community spirit and our town.”

Murray Dawson concluded, “Feedback like this is so good to hear and makes all the hard work worthwhile. The SDA team always go above and beyond to deliver. We can’t wait to see what next year’s event calendar brings, and how we can make events even bigger and more spectacular year on year, to keep our high streets buzzing!”

Scott Dawson Advertising are a full service marketing agency based in Burnley. They have over 30 years experience in marketing, with all of the services on offer in-house, so their highly skilled marketing professionals deliver the highest standard of work to each of their clients, from concept to completion. You can see more here: www.scottdawson.co.uk

Scott Dawson Advertising appointed as Marketing Partner of popular East Lancashire Music Festival for third year running

Scott Dawson Advertising (SDA), the full-service advertising agency based in Burnley, have been appointed as marketing partner of The Great British Rhythm & Blues Festival for the third year running, following record ticket sales and media audience. 

Offering everything from TV ads to websites, photography and social media, SDA have marketed the popular East Lancashire music festival in both 2022 and 2023.

The 2022 event saw record ticket and camping sales as over 30,000 people flocked to Colne for the August Bank Holiday weekend extravaganza, while this year’s event saw record camping ticket sales once again as tens of thousands of visitors returned for another weekend packed full of live music.

That success has seen The 2023 Great British R&B Festival nominated for Large Event of the Year in the Lancashire Tourism Awards.

SDA’s ongoing marketing and advertising of the festival, working alongside organisers Colne Town Council and Colne Blues Society, has included social media, videography, photography, interviews, banners, signage, graphic design, posters, the official programme, live social media and much more.

Nathan Cutler, Events & Facilities Officer, said: “Once again Scott Dawson have exceeded expectations with their promotional work for the iconic Great British Rhythm and Blues Festival. In term of both professionalism and communication they score top marks, as well as being reliable and a pleasure to deal with. 

“Their coverage of the festival alongside their promotion of the Festival brand was creative and captured the attention of audiences right across social media. We look forward to working again with Scott Dawson having appointed them for the third year running, which is a true testament to them and their execution of the Great British Rhythm and Blues Festival campaign.”

Murray Dawson, Managing Director of Scott Dawson Advertising, said: “We are delighted to have been appointed as marketing partners for the Great British R&B Festival for the third year running.

“I’d like to think SDA work harder and deliver more than other agencies, our work for the 2024 festival started the day this year’s event ended, and we push hard for pre-ticket sales and development of the camping which was sold out last year.

“We view the horizon and create video content for the following event, so we can show those who didn’t attend what they have missed. We have also been appointed to develop a new website for the festival, with work already underway.

“We enjoy working with like minded people at Colne Town Council and Colne Blues Society, and we are proud to work for the best.”

You can learn more about Scott Dawson Advertising on their website: https://www.scottdawson.co.uk/

You can learn all about the Great British R&B Festival here: https://www.bluesfestival.co.uk/

AMAZING ACCRINGTON CHRISTMAS LIGHTS SWITCH ON BACK WITH A BANG IN 2022

The Amazing Accrington Christmas Lights Switch On in Accrington Town Centre has been confirmed for the evening of Thursday 24th November, proudly sponsored by amazing local businesses North Lancs Training Group (NLTG), Sundown Solutions and the Nelson and Colne College Group.

Hyndburn Borough Council ran a tender bid for the event, which was awarded to Scott Dawson Advertising to be run through Amazing Accrington. Working in conjunction with Accrington Market and Hyndburn Borough Council, plans are in place for a spectacular family friendly start to Christmas, including a music stage, live acts, interactive entertainment, a firework display and fairground rides.

Amazing Accrington are also looking to engage with all 36 local Primary Schools ahead of the return of the Christmas Light Switch On, and will be inviting them down personally to join in the show led by St Christopher’s Sixth Form choir.

The event will also provide the opportunity to celebrate local independent retailers, while charities have the chance to run a free stall outside Accrington Market Hall as last year and should contact Sameena at the Market Hall to make their application.

Murray Dawson, chair of Amazing Accrington, said: “After the huge success of last year, we are back to give everyone the opportunity to enjoy a spectacular night of fun and entertainment with the whole community. We have lots of plans in the pipeline and lots more to announce!”

Sara Britcliffe, MP for Hyndburn and Haslingden, added: “I encourage the whole of Hyndburn to turn out for this amazing event, and let’s see if we can beat last year’s numbers of over 12,000 and come together to celebrate once again!”

Cllr Miles Parkinson OBE, Leader of Hyndburn Borough Council, commented: “Amazing Accrington are so professional and know how to make events go with a bang, and we are so happy that they start this year’s Christmas events with Accrington’s Christmas Lights Switch On following on from last year’s amazing event.

Once again it encourages everyone to shop local – get some Christmas shopping done while you’re having fun!”

Gareth Lindsay, Managing Director at North Lancs Training Group (NLTG), said: “We love these big events, it gives us a chance to interact with the whole community. The plans sound very exciting, and we’re proud to support them!”

Heath Groves, CEO of Sundown Solutions, added: “Last year’s event was a real spectacular and we’re happy to support it again. We encourage people to come down with all the family and have some fun!”

Morag Davis, Centre Principal for Accrington & Rossendale College, commented: “We’re really looking forward to feeling the Christmas cheer, and seeing the whole of Hyndburn out in force celebrating together. The plans look fantastic!”

Further details will be announced about attractions and performers. You can watch a video of last year’s Amazing Accrington Lights Switch On event here: 

Keep an eye on the Amazing Accrington website https://www.amazingaccrington.co.uk/ and social media channels for further updates.