Category Archives: Hyndburn Council

Countdown on to the 2016 Accrington Food and Drink Festival

Gold Sponsors secured to help make day even bigger and better

It might seem a long time until summer, but the countdown to the 2016 Accrington Food and Drink Festival has well and truly begun.

Festival co-ordinator Sue Lawson is pictured with Liz Murphy, PR Manager at Simon Jersey

Last year’s revamped and revitalised event was one of Accrington’s biggest crowd-pullers, with more than 10,000 people filling the town centre for a day filled with flavours and family fun. Now planning is well under way for this year’s event, to be held on Saturday June 4^th.

Many of the same ingredients will help make a recipe for success, including an array of regional stalls showcasing the area’s finest food producers and retailers, live cookery demonstrations with a celebrity chef, a fabulous Continental food market on Broadway, “Accrington Pals” uniformed actors giving talks throughout the day, and a live World War II re-enactment commemorating D-Day.

Another heritage highlight this year will be a Spitfire, the iconic fighter aircraft of the Battle of Britain, on display in the town centre. Visitors will be able to view the historic aeroplane at close quarters and have their photo taken next to it.

Two Gold Sponsors have already been secured for this year’s event, helping make it even bigger and better than 2015. The first is one of the UK’s leading suppliers of uniforms, Altham-based Simon Jersey, which is celebrating 45 years in the area as well as sponsoring Team GB for the Rio 2016 Olympic Games.

and with MD Jim Harness (left) and Operations Director Gareth Lindsay from NLTG.

The second Gold Sponsor is one of the UK’s largest training providers, North Lancs Training Group, which has been training and supporting young people through apprenticeships and other vocational programmes for more than 45 years. With one of its two Vocational Centres of Excellence based in Accrington, it has strong links with the town and was keen to support its flagship food festival and participate with its catering students.

The event will once again take place in Broadway and in and around the award-winning Market Hall. Back by popular demand is celebrity chef Richard Fox, who will perform live cookery demonstrations in an outdoor cookery theatre on Broadway and host other demonstrations by local restaurant chefs.

Another huge hit last year and set to return for 2016 was a live World War II re-enactment by the North West Military Collectors, which saw Germans and American GIs locked in an action-packed skirmish in the usually peaceful grounds of St James’ Church.

This year also marks the centenary of one of the darkest days in Accrington’s history, when the famous “Accrington Pals” battalion suffered devastating losses on the opening day of the Battle of the Somme, during the First World War. It will be commemorated at the food festival by various displays and activities, including uniformed Accrington Pals actors.

Children can once again join in the fun with activities including the popular cake decorating competition, and once again a vintage double-decker bus will transport people to the festival free of charge from pick-up points across Hyndburn.

This will be the second year that the Accrington Food and Drink Festival has been organised by Scott Dawson Advertising (SDA) as part of its civic pride initiative, working in partnership with Hyndburn Borough Council and the Town Team.

Murray Dawson, from SDA, said: “Last year’s revived Accrington Food and Drink Festival was a great success and we want this year’s to be even better. Having a tank parked in the town centre as part of the D-Day commemorations proved a very popular attraction so we wanted to go one better this year and have a Spitfire on display.

“That and all the other attractions certainly put Accrington Food Festival on the map for must-see event this year!”

Coun. Clare Cleary, Cabinet Member for Accrington Town Centre, added: “Last year’s Food and Drink Festival was a huge success and this year’s looks set to be even bigger and better. It’s a superb family day out for all age groups to enjoy, so make Saturday June 4^th a date in your diary to come along and join in the fun.”

Opportunities to get involved with the festival, either through sponsorship or by having a stall, are still available and anyone interested can phone Sue Lawson at SDA on 01282 426846 or email: sue@scottdawson.co.uk

To keep up to date with the latest developments on the 2016 festival, visit it’s website at www.accringtonfoodfestival.co.uk where you will also find a gallery of photographs and videos giving a flavour of last year’s event. You can also ‘like’ the festival Facebook page at www.facebook.com/accringtonfood or follow it on Twitter at twitter.com/AccringtonFood

Accrington Pals make Twitter boom on Somme anniversary

July 1^st marked the 99^th anniversary of one of the bloodiest days in world history, and the sacrifice of hundreds of thousands of WWI troops who laid down their lives for King and Country is being kept alive by modern technology.

The opening day of the infamous Battle of the Somme is remembered as the worst day in the history of the British Army, with 60,000 men killed or wounded. Nowhere was the impact more keenly felt that in Accrington and its surrounding district.

Among the vast number of casualties was the majority of the11th (Service) Battalion (Accrington) East Lancashire Regiment – better known as the “Accrington Pals”. Of the 720 Pals who participated, 584 were killed, injured or reported missing, sending the town of Accrington into a collective state of grief as almost everyone in the town had a friend or relative who had joined the Accrington Pals.

The recruiting ethos of the “Pals” battalions was that men were more likely to enlist if they knew they would be fighting alongside their friends and neighbours. But the catastrophic losses of the Somme Offensive and other battles led to the scrapping of the system, as towns and districts saw a whole generation of their menfolk killed or terribly injured.

Yet their sacrifice lives on, and now social media is strengthening the message that “we will remember them”.

Burnley-based Scott Dawson Advertising runs an Accrington Pals Twitter account (twitter.com./accrington_pals), regularly posting messages – known as “tweets” – on the popular online social networking service.

To commemorate the 99^th anniversary there was a special push on Twitter, with a series of tweets recounting the days’ events and telling the stories of individual soldiers present at the first day of the Somme.

It was extremely well received by people who follow the Accrington Pals Twitter feed. Throughout the day the tweets were “retweeted” – passed on so that many more people see them – 150 times and were “favourited” 53 times, spreading the account and its commemorative tweets all over the world.

Accrington Pals’ historian Andrew Jackson took notice of the attention the posts were receiving, commenting “Great tweets today”. Jackson also wrote the book “Accrington’s Pals: The Full Story” which was used as a research source for a number of the tweets sent out on the day.

John Williams, who manages social media output for Scott Dawson, commented: “Although the history of the Accrington Pals is well-known locally, telling that fascinating story on social media means the experiences and events of that historic day can quickly reach new audiences worldwide.

“It also means that younger generations, who use social media all the time but might not have known much about the Accrington Pals, can find out about the incredible sacrifices their ancestors made 99 years ago and ensure their story lives on.”

Scott Dawson Advertising manages a number of different social media accounts for commercial clients and as a way to help and promote local communities.

How to market your local market…

Lancashire town pioneers a 21^st century approach to promoting the much-loved traditional market

A traditional and award-winning market at the heart of a Lancashire town is embracing new ways to promote itself, while preserving that all-important personal touch.

Opened in 1869, Accrington’s Victoria Market Hall is one of the finest buildings in the town centre, home to more than 60 kiosks under its dramatically high ceiling, and with more in outdoor pavilions alongside the Market Hall.

A £2m. revamp of the historic Grade II-listed building was completed in 2010, quickly followed by it winning the coveted Britain’s Best Indoor Market Award in early 2011.

But it is people who make a market – the friendly traders, their stalls stacked high with quality fresh local produce at value-for-money prices, and their loyal customers, shunning the supermarket shelves in favour of a familiar face and caring personal service.

Accrington could boast plenty of both, and yet the younger generation were not prevalent among the bustling market’s regulars. Whether it was down to their busy working lives, the culture of out-of-town superstore shopping, or just not knowing all the market had to offer, there was, literally, a gap in the market.

What it came down to was “marketing the market” to a wider and largely untapped audience, and making its services more accessible to those with 21^st century pressures on their time. Enter locally-based marketing specialists Scott Dawson Advertising, bringing a fresh and up-to-the-minute approach to promoting one of Accrington’s oldest attractions.

It joined forces with Hyndburn Borough Council in a bold and innovative bid to combine the traditional market experience with the latest promotional tools. The result has been a pioneering pilot project – and a template that could be rolled out to other markets across the UK.

Now Accrington Market has its own website (www.accringtonmarketonline.co.uk); its own dedicated YouTube channel (www.youtube.com/user/accringtonmarket); its own Facebook page (www.facebook.com/accringtonshops); even its own Twitter feed (twitter.com/AccringtonShops).

As well as promoting the market and its various traders, the website allows customers to shop online, choosing a range of products available from its stalls, and even to benefit from a personal shopper, Kirsty Lauder. Options include a “click and collect” service, with Kirsty compiling customers’ orders ready for pre-arranged pickup, or even free delivery within a three-mile radius in a liveried Accrington Markets refrigerated van

Kirsty (23), who works from the Market Hall, is often seen buzzing around the stalls filling customers’ orders taken online, by email or phone.

“It’s my job to oversee customers’ orders from start to finish, from the moment they come in until they end up in the customer’s hands,” said Kirsty.

“Whether customers call in to quickly collect their order at a time convenient to them, or arrange to have one of our drivers drop it off at their home or business, I can look after that. And if there’s something special that customers can’t see on the website, chances are I can hunt it out from one of the stalls if they contact me.”

There are even special online discounts for customers using the website, with a range of money-saving eCoupons which can be cashed in at the PayPal checkout.

It’s all a long way from the days when the only marketing a stallholder could rely on was his own voice bellowing “Get yer strawberries… a pound a punnet!”

Nine months on from its official launch by Jesse McClure, star of the hit Dave TV show Storage Hunters, the online market is growing steadily, with neighbouring local authorities showing a keen interest.

Murray Dawson, MD of Scott Dawson Advertising, has kept a close eye on the pilot project, his team continually refining, improving and refreshing the model. Murray said: “Hyndburn Council were very bold and forward thinking in adopting this approach and together we got to work developing a digital and practical solution that builds on all of the fantastic traits of our much-loved market, as well as making them available for the first time to an online audience.”

Cllr Clare Cleary, Hyndburn Council’s Cabinet Member for Markets, added: “We have a fabulous market housed in a refurbished market hall offering great local produce and goods from friendly stallholders.

“We knew that shopping habits are changing rapidly with more use of online facilities and were keen to capture this to allow more people to experience the fantastic good and services Accrington Market has to offer. We are glad we’ve taken this new approach and proud that we’ve moved with the times to make the market more accessible using the latest technology, whilst still offering the same friendly service and warm Lancashire welcome for market customers.”